Josy Paul: Green with Envy
Which ads make you green with envy? A simple question Campaign Brief Asia is putting to some of the region’s most …
Author Archives: Kim Shaw
Prasoon Joshi: The corona crisis is alarming – It’s also a much needed wakeup call that will arouse our creativity
Prasoon Joshi is CEO of McCann Worldgroup India and currently Chairperson of the Central Board of Film Certification (CB…
Dentsu Redder Vietnam launches campaign for Biti’s Hunter promoting special collection of sneakers proudly made in Vietnam
With the world hurting from the Covid-19 craziness Biti’s Hunter in Vietnam decided to put the spotlight on proudl…
Digitas China wins three clients through remote working and pitching during the peak of coronavirus
Digitas recently won 3 clients in China including Zeiss COP, Abrecombie and Fitch, and Wellington College China….
Jeep India retains Leo Burnett Mumbai for its creative business
FCA India, manufacturer of the SUV brand Jeep retains Leo Burnett as its creative partner after a multi-agency pitch….
F5 Shanghai and Midea U Window Air Conditioners create the Open and Shut Window Song
Midea U, a new ac unit from the electric appliances giant was just launched. In conjunction, a commercial was released….
Ampverse joins forces with Unruly Singapore to boost gaming and esports impact in Southeast Asia
Gaming and esports media company Ampverse partners with video ad tech company Unruly, combining data-driven insights and…
PIXERF challenges the industry to reveal the power of a smile to applaud frontliners and essential workers
They say a smile is the shortest distance between two people and in these tough times of social distancing, it has never…
Best Ad of the Day: Excelsior ‘#EverUpward’ by Elle Ginter + Stephania Dulowski
With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad o…
Sweetshop’s Alexander Brown on the making of Orlando Weeks’ ‘Blood Sugar’ music video
Sweetshop Director Alexander Brown is behind Orlando Weeks’ new music video ‘Blood Sugar’ directed completely in i…