Cupid gets a lesson on ‘Modern Love’ in MyMuse 2024 Valentine’s Day campaign
Sexual wellness brand, MyMuse has taken on love’s biggest ambassador, Cupid, with its campaign, ‘Modern Love Needs M…
Author Archives: Kim Shaw
Yell Bangkok and Richard Yu’s ROCK YU Creative in Taiwan form strategic alliance
Yell Bangkok and ROCK YU Creative converge in a strategic alliance, propelling the expansion into Taipei and fortifying …
Data-driven videos: the next trend in advertising?
By Killian Menigot, Senior Production Manager, Tokyo, Nexxen Studio….
NESCAFÉ Thailand launches new brand positioning that aims to inspire coffee drinkers
Global coffee brand, NESCAFÉ, has rebranded itself with a new global positioning – “Make Your World.” The bra…
MullenLowe TREYNA opens 2024 with acquisition of digital advertising business, Xiklab Digital
Following a year of record growth for the agency group, MullenLowe TREYNA has acquired the full digital advertising busi…
TikTok launches What’s Next 2024 Trend Report
2023 on TikTok was defined by life hacks, throwback tracks, and thriving small businesses as the community continued cre…
D&AD Awards names 47 industry professionals from Asia on the 2024 jury
Today D&AD has revealed the D&AD Awards 2024 jury. The 62nd annual awards programme will take place at the new l…
TBWA\HAKUHODO’s Chris Iki and Visa’s Danielle Jin appointed APAC Effie Awards 2024 Heads of Jury
Effie Asia Pacific has appointed Chris Iki, Chief Operating Officer of TBWA\HAKUHODO, and Danielle Jin, SVP and Chief Ma…
We Are Social + Meltwater Digital 2024 report: Global social media users pass 5bn milestone
We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have r…
Ogilvy India and Cadbury Dairy Milk Silk use AI to bring together Valentine’s Day campaign
This Valentine’s Day, Cadbury Dairy Milk Silk, India’s favourite premium chocolate from Mondelez India, plays cu…