Seen+Noted: Tesco Lotus seafood is not only fresh, it’s fast
Tesco Lotus keeps the focus on fresh, even when delivering direct to homes. This new Tesco Lotus campaign communicates t…
Author Archives: Kim Shaw
Seen+Noted: Leo Burnett Thailand show how germs spread through hands in a campaign for MYBACIN
MYBACIN is a hygienic product and hands are the starting point of all germs spreading through our body….
Seen+Noted: Lacoste’s crocodile Inside
Like in the two previous Lacoste productions from BETC Paris, this film features a couple. However this time the love st…
Paulo Correa elevated to creative director at Grey Philippines
Grey Philippines has promoted Paulo Correa to the role of creative director at the agency….
CANNES CONTENDERS: CHEIL WORLDWIDE GREATER CHINA
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the…
Seen+Noted: Olay targets young consumers to try their mom’s brand
Anti-wrinkle moisturizing products usually referred to as anti-aging boutiques are actually most effective when used at …
Cannes Contenders: VMLY&R New Zealand
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the…
Seen+Noted: Leo Burnett Thailand highlights noisy snorers in campaign for NK Sleepcare
Many snorers do not realize how severe their snoring is, often making it difficult for others around miserable….
Carpe Diem appoints ZOO Group Singapore for Digital and Social Duties
ZOO Group has been tasked to enhance and amplify Carpe Diem’s key proposition. This partnership seeks to build awarene…
McCann Singapore highlights the benefits of Mastercard’s contactless payments with quirky songs
McCann Singapore has launched a campaign to celebrate Mastercard being the first issuer in the city state to enable cont…