Author Archives: Martin Trevaskis

A case study on the repositioning of Singapore’s NTUC Income has won the 2012 Warc Prize for Asian Strategy, the c…

BEST TV Favourite: The Hornbach spot is solid. The horror theme works and repeatedly coming back to the house kept the i…

The Art Directors Club, the first global creative collective of its kind and longest standing organisation championing t…

Last night D&AD staged a huge party and awards ceremony in London to celebrate its 50th Birthday. At the event, the …

AKQA has collaborated with Google to develop Creative Sandbox, an open platform to surface and celebrate excellence in d…

Global media agency, MEC today announced the appointment of Rafis Kadir (left) as the head of mobile for Global Solution…

With this year’s Arthur’s Day celebrations around the corner, Guinness Singapore has today launched “P…

In these fiscally responsible times, it’s clear that when it comes to entering awards, the key decision makers are…

JWT Worldwide chairman and CEO Bob Jeffrey announced today a leadership restructure to reflect Asia’s growing glob…

CB Asia Exclusive – UPDATED – Further to the exclusive CB story on Saturday, Campaign Brief can reveal that …