Richie Meldrum: Forget about the campaign of the year, Kony 2012 is the campaign of a lifetime
Richie Meldrum discusses how KONY 2012 managed to create something no one has ever managed to do before? How have they e…
Author Archives: Martin Trevaskis
JWT to present ‘How Can Brands Tap into Fears Of Missing Out?’ at SXSW in Texas this weekend
In its March trend report, JWT revisits the phenomenon of FOMO (Fear Of Missing Out), the uneasy and sometimes all-consu…
Let’s get KONY in 2012
KONY 2012 is a film and campaign by Invisible Children – that has gone viral globally over the last few days ̵…
Top lineup picked for AWARD Creative Innovation and Integrated jury to be led by R/GA’s Nick Law
AWARD has announced the 2012 Creative Innovation and Integrated Jury to work under Chairman of Judges Nick Law (left), E…
Adfest 2012 secures prestigious speaker line-up
As the countdown to Adfest 2012 begins, festival organizers have confirmed that this year’s program includes some …
Bestads Top 6 of the Week reviewed by Grant Rutherford, ECD, DDB Melbourne
BEST TV Usually around this time of the year, agencies pull out the big guns on the film front. It is ‘Cannes Seas…
Art Directors Club launches ADC Young Guns 10 global competition for creatives age 30 and under
The Art Directors Club, based in New York, has launched the global ADC Young Guns 10 competition for creative profession…
37th annual One Show, One Show Design and One Show Interactive updates jury line-up
Fifty-six of the advertising industry’s most acclaimed professionals from around the world have been selected to j…
Shakespeare’s brand worth valued at $600 million – double the combined value of Elvis and Marilyn
William Shakespeare’s brand is estimated to be worth a huge $600 million according to a study released today evalu…
Hollywood writer, producer and director Kirsten ‘Kiwi’ Smith to be keynote speaker at Adfest 2012
One of Hollywood’s most prolific female screenwriters, Kirsten Smith, is joining Adfest 2012 in Thailand this mont…