Author Archives: Lynchy

Tencent and J. Walter Thompson Shanghai have leveraged a popular children’s folk song to encourage consumers to ch…

Ogilvy & Mather Asia has appointed Benoit Wiesser as its new Asia Chief Strategy Officer. His appointment takes plac…

The Indian woman of today has come a long way from the yesteryear as she increasingly portrays a dominant and authoritat…

Grey Group has acquired a majority stake in hug digital, a leading independent regional digital marketing agency, based …

Spikes Asia has released the names of the 98 jury members from 17 countries who will judge entries from across the Asia …

First launched in 1974, the popular dairy/ice cream brand Binggrae’s Banana Flavored Milk is one of South Korea&#8…

WATConsult Mumbai takes a look at the stories of these four #HelpingTrueHeroes in this campaign for Neurobion Forte. VIE…

One of the most common problems Mumbaikars face on the roads, especially during the monsoon season is potholes. Hence, w…

Lindt Chocolate has just appointed Leo Burnett Hong Kong for creative duties to launch a regional campaign for Lindor ac…

Korean CGI animation/ VFX company, Locus, has opened an office in Shanghai. Jiyoun Lee (pictured), who leads the Shangha…