Author Archives: Lynchy

Is there a way for a brand to make their male target enjoy a skincare commercial? Garnier Men Thailand and Nurun Thailan…

Cheil India has been appointed as the Social Media agency for Aditya Birla Financial Services Group, a significant non b…

Hari Raya involves the tradition of seeking forgiveness from family and friends. Building on this, Philips Lighting, tog…

CIMB Bank Singapore has launched a new brand campaign, The Small Bank Theory (SBT), to position the bank as one that mar…

If one were to do some research on the web or simply read up on how technology has made a visible difference in our live…

Whilst in Cannes regular Campaign Brief contributor Paul Yole caught up with fellow Western Australian expats, Tim Seddo…

Here are five highlights from Leigh Reyes’ judging experience at Cannes Lions 2016. Reyes (pictured left), is Pres…

After a high-profile career in Asia, J. Walter Thompson APAC CEO Tom Doctoroff is handing leadership of the region over …

Isobar has promoted Jane Lin-Baden, CEO of Isobar China Group, to Asia Pacific CEO of Isobar, with immediate effect. Lin…

Axis Bank has shifted its social ​media duties to Flying Cursor Interactive in Mumbai. The account moved in May 2016,â…