gyro Singapore decodes agencies DNAs and turns them into their own creature specimens
“The Media Jungle” beautifully exemplifies the evolutionary and competitive nature of the media industry in …
Author Archives: Lynchy
Lowe Lintas Mumbai unveils a new campaign for ‘LAL HIT’ targeting women to change their beliefs on cockroach eradication for health reasons
Following on with its brand messaging of ‘cockroaches spread diseases’, Lowe Lintas Mumbai has unveiled a ne…
Gooch Richards’ Cairns Diary: Day Two
Gooch Richards is a future copywriting legend working for advertising powerhouse BMF. He thought this would be his first…
Craig Buchanan’s Cannes in Pictures – Day 2
Thousands of words are written about Cannes, so Campaign Brief asked The Brand Agency Creative Director Craig Buchanan t…
Claire Davidson on the Cannes Lions Festival seminars: Day 4 with Richard Curtis, Sir John Hegarty, Julia Louis-Dreyfus + Kim Kardashian
Claire Davidson is back in Cannes taking in the seminars and reporting for Campaign Brief Asia. Here’s her round u…
Cannes Design category reaps 5 Golds for Asia: 2 Golds each for Dentsu Tokyo + BBDO Pakistan
In a historic performance BBDO Pakistan has won two Gold Lions in the Cannes Design category for Reprieve/Foundation for…
Lowe Singapore wins Silver + Bronze; Ogilvy Indonesia wins Bronze in Cannes Lions Radio
Lowe Singapore has performed well in the Radio Lions competition at the Cannes Lions. Lowe scored a Silver Lion for R…
Cheil Worldwide Seoul awarded Gold in Cannes Cyber Lions; Silver to O&M Singapore + Dentsu
Cheil Worldwide Seoul has picked up Asia’s only Gold Lion in the Cannes Cyber Lions award presentation, which conc…
Grey Group Singapore wins Product Design Lion for ‘Life Saving Dot’ for Talwar Bindi’s
Grey Singapore has won a Product Design Lion for Talwar Bindi’s campaign for “Life Saving Dot”. Almost…
Paul Yole in Cannes: 5 take-outs from day 4
Paul Yole has been blogging from the Cannes Lions Festival for the past 9 years. This year he is highlighting 5 points a…