DDB Hong Kong takes out top effectiveness prize for McDonald’s campaign at Hong Kong Effies
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Author Archives: Lynchy
Top spot: McDonald’s looks for trick shot heroes in this World Cup campaign via DDB Chicago
For their World Cup sponsorship McDonald’s has searched the globe for the most talented trick shot heroes. Viewers…
Cannes Contenders: Dentsu Y&R Tokyo
How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief will be showcasing …
Top spot: In lead up to football world cup R/GA releases Beats by Dr Dre “The Game Before the Game” 5 minute video featuring Neymar Jr
R/GA New York has created an powerful new campaign for Beats by Dr Dre. Titled “The Game Before the Game” it…
Stop buying then poachers will stop killing in new print campaign via Lowe Singapore for PETA
In this print campaign from Lowe Singapore for PETA (People for the Ethical Treatment of Animals), the message is ‘…
VML Qais Asia creates Asia’s first social bank
Indian banking giant ICICIBank has just launched its revamped new website, following 8 months of close collaboration wit…
Ogilvy & Mather Shanghai and H&M mix music with fashion for new summer clothing lines
In H&M’s first mobile initiative across Asia, the fashion label has teamed up with Ogilvy & Mather Shangha…
Dentsu Tokyo uses football fans’ messages to create the Panasonic Neymar Jr Chant
In this World Cup year of 2014, Panasonic wanted to increase its support for Neymar Jr, the Brazilian ace it has support…
Team Huawei launches excellence with edge campaign for the new Ascend P7 smartphone
TeamHuawei Hong Kong, a WPP group appointed to provide global communications services to Huawei Consumer BG, has unveile…
Creativeland Asia explores animation to spread shopping cheer in campaign for HomeShop18
In line with its ‘Shopping Makes Me Happy’ mantra, HomeShop18, India’s leading digital commerce platfo…