Cheil Worldwide Korea suggests ‘R.E.A.L’ as the marketing keyword to move digital consumers
Cheil Worldwide has released a report on the lifestyle of Korean consumers, titled “Annual Consumer Report” …
Author Archives: Lynchy
M&C Saatchi Tokyo launches Sony China’s α7 and α7R camera with a freefall from space
Following M&C Saatchi Tokyo’s creative appointment for the launch of Sony China’s α7 and α7R, they hav…
Tisco Bank discovers the new type of office syndrome in a new campaign via BBDO Bangkok
BBDO Bangkok’s new TV and internet film campaign for Tisco Bank shows that Office Syndrome is the result of unheal…
BBH Asia Pacific uses Chinese New Year zodiac app to match people to IKEA products
BBH Asia Pacific has created a Chinese New Year campaign for IKEA Singapore and IKEA Malaysia. The idea behind the campa…
Most awarded creative leader in Sri Lanka Subhash Pinnapola joins TBWA\TAL as CCO
TBWA\TAL Sri Lanka has appointed Subhash Pinnapola as Chief Creative Officer. With over 20 years experience in advertisi…
XM Gravity Indonesia restructures leadership with Nanda Ivens succeeding Kevin Mintaraga as CEO
Nanda Ivens takes on the role of Chief Executive Officer at XM Gravity succeeding Kevin Mintaraga, who moves into the ro…
Bates CHI&Partners promotes and appoints two senior regional leaders to grow new business
Bates CHI&Partners has made two senior regional leadership appointments by promoting Singapore Business Director Pat…
Top level changes at Y&R Philippines
Mary Buenaventura has been promoted to the Chief Executive Officer position at Y&R Philippines. She succeeds Chiqui …
Top spot: BBH London builds on 2013 Guardian campaign with launch of ‘Own the Weekend’ spot
Last January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers via BBH, London. I…
Blak Labs Singapore releases immersive outdoor campaign for wildlife park River Safari
Wildlife Reserves Singapore has launched a brand new outdoor campaign through boutique creative shop Blak Labs for River…