SEEN+NOTED: IKEA SALE AMBIENT

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This ambient communication from Lowe & Partners Malaysia uses IKEA kitchen items that appear to shred, pare and slice their price tags indicating progressively lower prices.

Credits Client: IKEA Malaysia. Creative Director: Ng Heok Seong. Writer: Mohan Prabhakar. Art Director: Khor Kok Yang, Joseph Lee. Designer: Lim Ken Peng. Photography: Studio Pashe.

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