ADFEST: IT LOOKS LIKE A LONG NIGHT

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AdFest_programme.jpgAdFest is still finalising the program of events for the three day festival but already alarm bells are starting to ring about the final presentation night among some delegates that CB Asia has spoken to. At last year’s AdFest the final awards show started at 7.30pm and didn’t finish until well after midnight. By the time the night’s top prizes were handed out more than half the audience had already left (including the Agency of the Year winners!) and had packed the bars in the Royal Cliff Hotel.

This year’s final awards night looks like being a long night too based on the program as it currently stands on the AdFest website. In addition to speeches, dinner and a bit of entertainment awards will be handed out in eight categories – Film Lotus, Outdoor Lotus, Cyber Lotus, 360 Lotus, Innova Lotus, Lotus Roots (new this year), Special Awards and CB Asia’s personal favourite, the Radio Lotus.

With AdFest reverting back to a three-day format it’s a difficult task to fit in the growing list of categories, but hopefully the organisers have taken some of last year’s criticism on board and found ways to streamline the Saturday presentation night.

AdFest runs from March 19th through to March 21st. See you there.