THE WORK 08 – ORDER YOUR COPY NOW
TheWork 08 now out and available in selected bookshops around Asia or direct from Campaign Brief.The 400+ page hardback book features the best 387 ads and campaignsfrom 2008 from Australia, NZ and Asia.
The Work 08 againcomes with 2 high quality DVDs that contains all TV, TV Craft,Integrated and Radio acceptances. This year 224 acceptances came fromAsia, 98 from Australia and 65 from New Zealand.
As a network,BBDO bounced back to top position after two years running second toOgilvy & Mather. Their 64 acceptances put them in front of JWT(48), O&M (47), Saatchi & Saatchi (44) and DDB (40) .
Thetop agencies overall were DDB Auckland and Saatchi & Saatchi NZwith 16 acceptances each. Colenso BBDO Auckland was ranked third with13 acceptances and Clemenger BBDO Wellington equal fourth with 12. The top ranking agency from Asia was BBDO Bangkok with 10 acceptances, followed by Y&R Singapore and Ogilvy & Mather Mumbai with 9 each.
Once again two leading creatives were inducted into the Campaign Brief Hall of Fame for their contributions to creaivity in our region. This year Ogilvy’s Tham Khai Meng and John Bevins (from John Bevins Advertising Sydney) joined previous inductees that include Neil French, David Droga, Bhanu Inkawat, Craig Davis, Yasmin Ahmad and Piyush Pandey.
Featured on the front cover of The Work 08 this year is an image from GPY&R Melbourne’s highly awarded Schweppes ‘Burst’ commercial.
You can order copies of The Work 08 via: Basheer Books (Singapore, Malaysia, Thailand), Asia Books (Thailand), Tower Books (Australia), Adobo Magazine (Philippines), SBD Subscription Services (India) or via the PDF here.
TOP 20 AGENCIES IN THE WORK 08
1. DDB Auckland (16 acceptances)
1. Saatchi & Saatchi New Zealand (16)
3 Colenso BBDO Auckland (13)
4 DDB Sydney (12)
4. Clemenger BBDO Wellington (12)
6. BBDO Bangkok (10)
6. JWT Sydney (10)
6. Saatchi & Saatchi Sydney (10)
9. Y&R Singapore (9)
9. O&M Mumbai (9)
11. Dentsu Inc Tokyo (7)
11. Clemenger BBDO Melbourne (7)
11. JWT Mumbai (7)
11. Saatchi & Saatchi Malaysia (7)
15. Saatchi & Saatchi Singapore (6)
15. O&M Singapore (6)
15. Leo Burnett Mumbai (6)
15. M&C Saatchi Sydney (6)
19. BBDO Guerrero Manila (5)
19. BBDO Proximity Malaysia (5)
19. Creative Juice\G1 Bangkok (5)
19. JWT Shanghai (5)
19. JWT Singapore (5)
19. Lowe Bangkok (5)
19. O&M Shanghai (5)
19. TBWA\Tequila Singapore (5)