JWT SINGAPORE HIJACK CINEMAS FOR SILKAIR
March 7 2009, 7:57 am | | 6 Comments
JWT recently created an activation and multimedia campaign to create awareness that SilkAir is a full-service airline. The agency came up with the idea of taking over cinemas in Singapore to demonstrate the SilkAir experience. The cost was just $40,000 and you can see the idea here.
Credits:
Copywriter Clarence Chiew
Art director Liyu Minzie
Media agency Mindshare
Media planner Charmaine Deng
Director: Melvin Mak
Production company: Rushes
Post production: Iceberg
6 Comments
thumbs up.
Nice idea JWT.
Presentation reel is a bit long though.
This is great. Thumbs up JWT. I am certain this would have really worked and got noticed.
Matt Shepherd-Smith, CEO, TBWA\London also likes this idea. You can read his review of the top 6 of the week here:
http://www.bestadsontv.com/news/blog.php?id=7123
Full service airlines have a means to escalate or issue a complaint. Silkair has no phone number or email address for complaints. A Silkair passenger’s only route to complain is to visit their Ticketing Office in Beach Road.
Silkair is NOT a full service airline.
Dear Anonymous (May 2 2009),
http://www.silkair.com/mbe/en_UK/Util/FeedbackForm.jsp