FIVE GOLDS AWARDED AT THE PHILIPPINES CREATIVE GUILD KIDLAT AWARDS

Five Gold awards were handed out at the 2008 Creative Guild Kidlat Awards for The Philippines industry held in Boracay.

The only multiple Gold winner was TBWA\Santiago Mangada Puno Manila with two. Other Gold winners were Bates141, DM9 JaymeSyfu and McCann Ericson.

One of TBWA’s recipients for the gold was “Recycle” in the Design category. This was an eco-friendly bag that was produced for TBWA Worldwide’s Carbon Neutral Campaign. Stefan Sagmeister, one of today’s most highly regarded graphic designers and Jury Head for the Design category told the agency that it was his favorite amongst all the entries in the competition. The second gold was awarded to “Riles” in the DIWA TV Category. This was a TV spot for the University of the Philippines Population Institute that portrayed poverty in the Philippines.

Bates141’s gold was for a Woman Today Asia ‘Breast Cancer Flyer’. DM9 JaymeSyfu won gold in Radio for Prolife “Awake” and McCann’s won in the Integrated category for their I Am Ninoy “Project Yellow Glasses/Connections”.

To complete TBWA’s Kidlat performance the agency also scored 4 Silver awards and 6 Bronzes. BBDO Guerrero missed out on gold, but had a great night picking up 5 Silvers and 8 Bronzes. If you tally up awards won and finalists BBDO Guerrero had a total of 39 compared to TBWA’s 27.

Other agencies to do well include Leo Burnett with 2 Silver and 2 Bronzes. Lowe and Publicis JimenezBasic both picked up one Silver and three Bronze awards.

Adobo Magazines’ Angel Guerrero, who was in Boracay for the awards, told CB Asia: “Public service projects swept the golds. A total of 48 medals were awarded, with BBDO Guerrero topping the count at 13. While no award was given, Agency of the Year honors would go to TBWA\SMP, which came second in medals but received two Golds. Big brands were also well-represented, with medals for Nestle, FedEx, McDonald’s and Gillette, among others.”

The juries, headed by acclaimed international designer Stefan Sagmeister and star Thai creative Jureeporn Thaidumrong of Jeh United judged work in 21 categories across all media. The jury also included John Merrifield of TBWA\Asia Pacific.

In the Kidlat Young Creatives session BBDO Guerrero’s Rachel Teotico and Leah Mababangloob were selected to represent the country at the Asia Pacific AdFest in a competition that included 23 other young creative teams.

CB Asia is bringing you coverage of this Young Creatives Competition from the eyes of participant in another thread. Biba Cabuquit a copywriter at DM9 JaymeSyfu will tell of 26 hours of stress, over thinking, technical mishaps, clay and lots of sand!

PHOTOS:

1. (Above). Melvin Mangada with Stefan Sagmeister.

2. A jury of ECDs outside their natural habitat, with guest judges Stefan Sagmeister and a giddy Judee Thaidumrong. Photo by Andy Maluche.

3. “Raise your hand to vote ‘in’…”  An unorthodox venue for the final round of judging. Photo, Andy Maluche.

4. Creative Guild Chair David Guerrero (BBDO Guerrero) with awards night host BB Gandanghari, who was a male action movie star in a previous life. Photo, Andy Maluche.

5. Guest judges Stefan Sagmeister and John Merrifield get into the local spirit. Photo, Andy Maluche.

6. TBWA creatives celebrate their Kidlat! performance with TBWA Asia-Pacific’s John Merrifield.

7. TBWA Carbon Neutral Campaign that won a Gold for the agency.