McCann Hong Kong wins only AdFest Direct Gold

McCann Erickson Hong Kong took out the only Gold of the night at theDirect Lotus Awards at AdFest last night. Australian and New Zealandshops also did well.

Aftergoing through extremely tough judging, only one Gold, three Silver andsix Bronze Lotus were awarded – and there was no Best of Show.

McCannHong Kong won for their Flirting with Sound Elements campaign which haspreviously won the grand Kam Fan at the Hong Kong awards held inNovember 2008.

AIM Proximity, Auckland won Silver for Yellow Pages ‘iPhone Jonny’ campaign and Bronze for The Warehouse ‘The Love Conspiracy’.

Clemenger BBDO, Melbourne won Silver for their Four’N Twenty Meat Pies ‘Magic Salad Plate’ campaign and Bronze for Starburst ‘Leftover Sugar’,BMF Sydney won Silver for their Wonder Performance Bread ‘Not forDucks’ campaign, and M&C Saatchi/Mark, Sydney won Bronze for AnimalRescue Shelter ‘Throw us a bone’.TBWA Singapore won Bronze for their Millennium Development ‘Well”.Tokyu Agency Inc Quie Comparison Demonstration also won Bronze. As didthe COTO-TAMA -Digital Art Advertisement from Hakuhodo Tokyo.