Prasoon Joshi and Edmund Choe to sit on Titanium and Integrated Cannes Lions jury

Two Asian based creative directors have been invited to sit on the prestigious Cannes Lions Titanium and Integrated jury. Edmund Choe (below), Executive Creative Director Greater China, Saatchi & Saatchi, China and Prasoon Joshi (left), Executive Chairman & Regional ECD Asia Pacific, McCann Erickson, India win judge along with 8 other jury members.

Chaired by David Droga, Founder and Creative Chairman of Droga5, the Titanium and Integrated Lions jury will judge and award both integrated campaigns as well as looking to honour breakthrough ideas that challenge current forms of advertising and communication.

“This exciting category is all about pushing boundaries. To take this task onboard we have a fantastic group of visionaries and influential industry leaders who understand the importance of taking the world’s advertising and communications to new heights,” commented Terry Savage, Chairman of the Festival.

From this year, Gold, Silver and Bronze Integrated Lions will be awarded for the first time replacing the Integrated Lion trophy. The much sought-after Titanium Lions and Titanium Grand Prix trophies remain unchanged. Judging will take place in Cannes during the Festival week, with the winners being announced on Saturday evening, 27th June.

The complete jury is:

David Droga, Founder and Creative Chairman, Droga5, USA – Jury President

Steve Mykolyn, Chief Creative Officer, TAXI, Canada

Edmund Choe, Executive Creative Director Greater China, Saatchi & Saatchi, China

Juan Carlos Ortiz, President, DDB Latina, Colombia

Rémi Babinet, Chief Creative Officer, Euro RSCG Worldwide and Founder & Chairman, BETC Euro RSCG, France

Prasoon Joshi, Executive Chairman & Regional ECD Asia Pacific, McCann Erickson, India

Andy Blood, Group Executive Creative Director, TBWA\Whybin\Tequila, New Zealand

Mark Cridge, Chief Executive Officer, glue London, UK

Susan Hoffman, Executive Creative Director/Partner, Wieden + Kennedy, USA

Rich Silverstein, Co-Chairman, Partner, Goodby Silverstein & Partners, USA