Sweet end to a marathon
March 27 2009, 10:38 am | | 4 Comments
BBDO Guerrero in Manila used guerrilla tactics to promote Krispy Kreme donuts during the running of a marathon in The Philippines. Play the video.
Credits: Creative Directors: David Guerrero, Simon Welsh, Joel Limchoc. Art Director: Brandy Tan. Copywriters: Tin Sanchez, Meggy de Guzman. Print Producer: Al Salvador, Cielo Laforteza. FA: Manny Vailoces, Oliver Brillantes, Joy Panaguiton. Photography: Digital Minds & Vision
4 Comments
Krispy Kreme sponsoring a marathon is like Al Qaeda sponsoring Word Peace Day.
Kinda cool tho.
Definitely would be noticed by the runners who would probably be ready for a donut at the end.
this is cool.
1.30… you’re clearly a genius!
i love this. a note on the credits though. 7 creatives. must be the entire department doing the work.