Fifty thoughts on judging the 50th Clios (Day 2)
Euro RSCG Singapore Executive Creative Director Victor Ng is a judge at this year’s Clio awards, sitting on the Print/Poster/Billboard/Innovative/Integrated panel. Ng is writing a daily account for Campaign Brief Asia and this is part two of his list of 50 thoughts on the Clio judging experience.
43) Seeing all the great work reminded me that, somewhere, someone out there is smarter, quicker and hungrier than you. Be that guy.
42) We started the second day by taking the judging to a cosy room with a huge TV screen to screen over 150 Innovative and Integrated entries. Someone asked for popcorn, another asked for lots of coffee.
41) Think of the presentation video as an escort that your ad has in front of the judges. Make sure it’s helping, not hurting, your chances. The best videos articulated the challenge and creative solution with clarity, charm and conviction.
40) Having said that, not even the best salesman can sell a flawed product to those who know.
39) The massive success of Earth Hour and Tap Project has obviously spawned a slew of public-service “360” campaigns, each masquerading as a “movement” – without a simple, original and contagious idea. And it’s time to lose the emo world-music soundtrack.
38) There is a first-rate Asian contingent at Clio this year. I’m thankful to be in the rarefied company of Ng Tian It, Huang Ean Hwa, Eugene Cheong, Jureeporn Thaidumrong, Ravi Deshpande, Yuya Furukawa, Satoshi Takamatsu, Stanley Wong, Dave Ferrer and Senthil Kumar.
37) It’s all silent voting at this point. The real judging doesn’t start till one judge openly disagrees with another. Soon.
2 Comments
Clio invite 11 judges from Asia and One Show invite 2. Says a lot about the shows we should be entering.
That is something to consider. Awards get many entries from Asia so fair representation on juries is important. One Show has cut back on Asians, so has DandAD.