Fifty thoughts on judging the 50th Clios (Day 3)

Euro RSCG Singapore Executive Creative Director Victor Ng is a judge at this year’s Clio awards, sitting on the Print/Poster/Billboard/Innovative/Integrated panel. Ng is writing a daily account for Campaign Brief Asia and this is part three of his list of 50 thoughts on the Clio judging experience.

36) As we wrap up the “In or Out” stage for all categories (Print, Poster, Billboard, Innovative and Integrated), I did a quick-now-no-thinking-gimme-3-ads-I-remember exercise.

35) “Million” is a big idea — the kind of work that makes your mum proud, with or without an award.

34) The latest Harvey Nichols work continues to enthrall with its unique visual voice. That the agency has remained consistently brilliant with this brand through the years is especially laudable.

33) The Little Book To Saving Trees is a gem of a direct idea. I can’t decide if it’s a better ad or book, and I mean that as a compliment.

32) The staff behind the scoring system made all the difference. They are responsive and understand how ads should be judged for complete impartiality. Kudos to them for keeping things running like clockwork.

31) Overheard on the way to dinner: “I hope this restaurant we’re going to doesn’t come with an integrated video.”

30) What you didn’t know about the jury – one came down with flu, another shaved, someone lost a wedding ring (and thankfully retrieved it), two will share a birthday tomorrow – see, judges are human too.