Singapore Creative Circle Awards canned for 09
The Association of Accredited Advertising Agents (4As) has decided to postpone the Singapore Creative Circle Awards (CCA) to 2010. The current global economic crisis is the reasoning for the decision.
Linda Locke, Chairperson of the 4As Creative Advisory Panel (CAP) said, “In view of the down turn in the global economy, the financial pressure it has placed on agencies and the subsequent reduction in advertising, as well as the density of award shows at the end of the year, the CAP committee has taken the decision to move the CCA to April 2010. This will be the new official month for the CCA.”
With this postponement, the cycle of the awards will be reset. By resetting CCA, the qualifying period for 2010’s CCA will be increased from a 12 month to a 16 month qualifying period. This extension of time will ensure the industry’s ability to fully participate in CCA.
1 Comment
What a shame. This is going to throw my points tally totally out of whack.