Fifty thoughts on judging the 50th Clios (Day 6)

Euro RSCG Singapore Executive Creative Director Victor Ng is a judgeat this year’s Clio awards, sitting on the Print/Poster/Billboard/Innovative/Integrated panel. Ng is writing a daily accountfor Campaign Brief Asia and this is part six (the final day) of his list of 50thoughts on the Clio judging experience.

7) As we started our final day of judging, I thought about the true value of award shows. Without bona-fide competitions, there would be no encouragement, no disappointment, no envy, no chip-on-the-shoulder, no discovery, and no universal proof of prowess.

6) Advertising needs award shows, but don’t let award shows be our advertisement.

5) A few judges exercised their wild card option to pull back one entry for the panel’s consideration, just in case we missed out something.

4) A Grand Clio should be the single most outstanding piece of work that becomes the landmark in its category. We wanted to be very sure of the signals that we are sending to the industry.

3) At last, our duty was done. Every judge was interviewed by a small TV crew on what their favourites were and why. An edited video will be shown at the award ceremony in Las Vegas.

2) This is by far my most satisfying judging experience. The winning ads were brilliant; the process was managed with professionalism and integrity; and I learnt a lot in one week.

1) I hope it won’t be another 50 years before I get to judge the Clio again. 🙂