IAS introduce regional new media creative award

The The Institute of Advertising Singapore’s Advertising Hall of Fame Awards has introduced its first ‘Asia Pacific’ award category. The ‘Most Promising New Media Creative in Asia Pacific’ Award, establishes the importance of recognising new media channels and their impact on the industry. This award is preparing to unearth and honor the region’s next creative talent from the digital world. Participants from the region will be asked to submit a 30 second video or animation piece that captures the essence and energy of this year’s theme, “Fame”.

As the exclusive new media partner for this award category, Eyeka will run the Call for Entry contest through their websitein line with the Hall of Fame regulations. The site will host aregional showcase of entries, finalists and the winner, while providingan opportunity for the wider creative community to show peer support byrating their preferred view.

The winner will receive USD$5,000 plus airfare and two nightsaccommodation in Singapore to attend the awards presentation on October22nd 2009.

Call for entries open now. Details on entry requirements can be found here. The closing date for entries is 3rd August 2009.