Sir John Hegarty on what makes great work
April 10 2009, 2:20 pm | | 3 Comments
BBHChairman & Worldwide Creative Director Sir John Hegarty was thekeynote speaker at this year’s AdFest. He presented his views on “Whatmakes great work”. He broke it down to seven factors:
The power of Advertising.
The power of Strategy.
The power of Ideas.
The power of Fame.
The power of Truth.
The power of Irreverence.
The power of Product Demonstration.
3 Comments
John Hegarty and Mark Tutssel both gave very good speeches this year. I also enjoyed a few of the others. The design guy was good too.
What Hegarty covered has been said by so many people before, he just used different words. It’s not his fault. There is no advanced theory for advertising. Whether you’re starting out or 20 years in the biz, the same rules apply.
It does 1.54. But isn’t it lovely to hear it coming from John Hegarty.
Very enjoyable presentation.