Tarsem tests out Bajaj bikes in India
April 23 2009, 1:14 pm | | 14 Comments
Legendary director Tarsem has directed a new Bajaj DTSi spot for the Indian market. Created by Leo Burnett Mumbai, it’s objective is to create preference for Bajaj DTSi range of bikes. In this spot three bikes transform and take each other on around a basketball court. DTSi is an advanced twin-spark technology that massively improves a bike’s performance. View the spot.
Credits: Agency: Leo Burnett Mumbai. ECD & Writer: KB Vinod. Director: Tarsem. Production: Stratum India & @Radical Media UK. Executive Producers: Avinash Shankar & Tommy Turtle. Production manager: Ray Leakey. Post: Glassworks London. VFX producer: Phil Linturn. VFX supervisor: Alastair Hearsum. Concept Art: Marc Gabbana. Editor: Ben Stephens. Music: Ram Sampath.
14 Comments
Really cool stuff! Tarsem is back in great form!
and looks expensive – probably first real piece of work i am seeing in a long time 🙂
Where have I seen this idea of cars turning into robots? Was it Peugeot or Citroen, Im not sure But I know it was done by some french agency.
Bad Transformers rip-off. What a waste of money.
very cool spot!
cool work – great execution!
Nice! This spot kicks some serious ass!
Agree 6:17 – after all the breakthru poster campaigns for paperclips, erasers & candies, this might be the first piece of real work here. Don’t mind watching Transformers 2 – anything better than the usual scam festival.
This is a rip off of a Citroen ad that picked up awards everywhere. Why anyone would want to copy an award winning ad, I’ll never know. If you want to copy, find an ad that ran in Bulgaria or Azerbaijan that no one’s heard of.
nice. fun spot. and great crafting.
nice work. i have heard Tarsem might be directing Transformers 3. are they introducing these bikes into the movie?
I have seen lots of spots with transformations. This is definitely among the best. Looks like a movie tie up is coming. Timing is very well matched for Transformers 2 release in june.
good spot. will do well with a movie tie up. and they should get the characters into the movie – that would be even more cool. the red guy is funny.
great stuff! i am a complete Tarsem fan. stunning work – would lov to c his movie.
big film! i’ve seen it on cricket on indian tv…. very impressive work from india