D&AD Awards: Asia’s haul is 26 Nominations and 98 in-book acceptances – Japan leads the way!
UPDATED STORY: Campaign Brief Asia has done the maths for the D&AD awards and the final tally for Asia is 26 Nominations and 98 in-book acceptances. Yellow & Black Pencils are still to be determined.
As a country Japan lead the way with an excellent performance that included 12 Nominations and 21 Acceptances. The next best country was Malaysia with 5 Nominations and 15 Acceptances. Singapore was third with 4 Nominations and 18 Acceptances. Overall, Japan ranked as the third best performing country at D&AD. Australia was fourth and Malaysia was a very creditable 7th. Singapore ranked 9th and China put in a top performance to rank 11th (see table).
The best performing agency was BBDO\Proximity Malaysia with an incredible haul of 5 Nominations and 6 in-book acceptances for their Jeep “Bushman/Eskimo” “Husky/Camel” campaign.
Here is the Asian country-by-country breakdown:
JAPAN
12 Nominations, 21 In-Book
Star performers were: 4 Nominations and 2 in-book for Dentsu Inc Tokyo.2 Nominations and 1 in-book for GT Inc Tokyo (Sagami Condoms “Love Distance”. 2 Nominations and 2in-book for Projector Inc Tokyo.
MALAYSIA
5 Nominations, 15 In-Book
Star performers were: 5 Nominations and 6 in-book for BBDO/Proximity(all for their Jeep “Bushman/Eskimo” “Husky/Camel” campaign). 9 in-bookfor Saatchi & Saatchi (6 of these for Silverfish Books)
SINGAPORE
4 Nominations, 18 In-Book
Star performers were: 1 Nomination and 4 in-book to BBH Asia Pacific. 2Nominations to Asylum Creative. 1 Nomination and 1 in-book for WorkAdvertising. 4 in-book for Kinetic Singapore. 3 in-book for JWTSingapore. 3 in-book for TBWA\Tequila Singapore.
CHINA
2 Nominations, 19 In-Book
Star performers were: 5 in-book for Grey Beijing. 1 Nomination and 2 in-book for JWT Shanghai’s Shan Shui campaign. 1 Nomination (Nokia Bruce Lee) and 2 in-book for JWT Beijing.
HONG KONG
2 Nominations, 3 In-Book
Star performers were: 2 Nominations for McCann Worldgroup for Nike Basketball ‘Paper Battlefield’ (one ad pictured at left). 2 in-book for O&M Hong Kong.
THAILAND
1 Nomination, 8 In-Book
Star performers were: 1 Nomination for Lowe Bangkok’s Tide ‘TortureTest’. 3 in-book for Leo Burnett’s WMF Knives “Chicken, Lobster, Fish“campaign. 3 in-book for BBDO Bangkok (for Tesco “Crab” and “Prawn”)
INDIA
9 In-Book
Star performer was: 3 in-book for Creativeland Asia.
TAIWAN
2 In-Book
KOREA
1 In-Book
THE PHILIPPINES
1 In-Book
VIETNAM
1 In-Book
(for TBWA’s Lego “Colorblind”)
Of the 20,000 pieces of work judged, 717 entries have gone In-Book (98 from Asia) and will be included in the D&AD Annual as a record of the best work in advertising and design this year. Yellow & Black Pencils will be announced at the D&AD Awards Ceremony & Dinner in London on 11 June. The Annual will be published in September.
Environmental Design and TV & Cinema Crafts lead the nominations, with 14 from each jury.
The Graphic Design Jury selected the most work to go In-Book, with 112 entries – 13 of which were nominated, followed by Poster Advertising with 75 entries – 11 of which were nominated.
“I felt a touch of apprehension before judging began, especially so in a ‘recession year’. Will the work be good enough? Have slashed budgets cut creativity to the bone? The results so far show that’s not the case,” said D&AD President Garrick Hamm. “D&AD is famous for it’s tough standards, but this crop of nominations shows that the industry continues to produce great work. Will that translate into a record-breaking number of Pencils at the ceremony? That remains to be seen.”
Black Pencil Judging will take place on 7 & 8 May in London. Three Black Pencil juries are made up of the Foreman and one other member of each original jury. Black Pencils are extremely rare and exist to award those pieces of truly groundbreaking work that redefine their medium. In some years no Black Pencils are awarded.
The full results for Asia can be downloaded here:
6 Comments
A good result all round. This is a tough award show to get a result in.
Anyone else notice that the usual winners (that is Ogilvy and Saatchi Singapore) are not sighted?
Encouraging to see others like BBH and BBDO Malaysia getting in the book.
A great result for Malaysia. Well done to BBDO and Saatchi!
That must be a record for China too?
Congratulations to Hong Kong too. McCanns of all agencies – the nike posters look interesting and cool.
HK ranks higher than Thailand and India. That’s not happened for a long time. Let’s kick some more ass in Cannes!!
^
Not that we had anything to do with this – unfortunately, but we are trying. Well done McCann and Ogilvy.
Lovely to see HK bounce back a bit.
What happened to Saatchi & Saatchi Singapore this year?