Jeremy Craigen and Tham Khai Meng to head juries at this year’s London International Awards

DDB London ECD Jeremy Craigen and O&M Worldwide ECD Tham Khai Meng will join other prominent world advertising leaders heading the various juries for this year’s London International Awards. This year all the juries will judge together in Las Vegas and the results will be announced at the London Awards presentation on Monday November 16th.

Yesterday the London International Awards launched their new website and issued their Call for Entries. The deadline for entries is June 19th.

LIA is introducing a “NEW” Category, recognising ideas and executionswithout boundaries. This category will be led by the yet to be named”NEW” Jury President. The “NEW” Jury will honour work that merges thepower of an original idea with a relevant compelling execution -emotionally inspirational, imaginative work, effectively creating newdialogues, creating new spaces of interaction, altering perceptions,setting new benchmarks that invite and reward at every level ofengagement.

Allwork entered to LIA is prepared and presented toeach of the Jury Presidents and their respective juries. After all workhas been viewed by each Jury, their collective votes and voices willdetermine the Gold, Silver or Bronze LIA winners. Bronze is a new levelthat LIA has introduced from this year. Each Jury has theopportunity to award a Grand LIA, although it is not mandatory.

From this year the London International Awards will count in the Campaign Brief Asia Creative Rankings.