Clio Innovative Media Gold Statue to Dentsu Razorfish – Ogilvy Beijing gets Silver
May 14 2009, 11:39 am | | 2 Comments
Dentsu Razorfish Tokyo is Asia’s only Gold Statue winner from the Interactive Media category at this year’s Clio Awards – presented an hour ago in Las Vegas. Dentsu Razorfish won for their innovative Dunlop Tire safety awareness ‘Melody Road’ campaign. The idea saw the agency cut grooves in a dangerous road for driving. When driven along at a safe speed the grooves made a tune.
Ogilvy Beijing picked up a Silver Statue in Innovative Media for their New Citizen Program – Illiterate “Barbed Wire” (pictured). McCann Worldgroup Hong Kong picked up another Bronze for their Elements Mall “Flirting with Sound” (see previous story) and Publicis Mumbai won Bronze for Wespro Digital Cameras ‘Sports Capture”.
2 Comments
I do not like tOgilvy Beijing – Illiterate “Barbed Wire” , how can we get silver, only short-listed last year in Cannes
Have a Kitkat Leo.
As top folks in China (and the rest of asia to follow) are discovering, winning awards purely on initiative is not enough to save your job these days.