Asia picks up 47 statues over Clio Festival
Asia’s final total from the Clio Awards Festival that concluded on Friday was 9 Gold, 12 Silver and 26 Bronze awards. See the chart for the full breakdown.
The only multiple Gold winner was BBDO/Proximity Malaysia with two for their Jeep print campaign. Other Gold winners were: Leo Burnett Bangkok (WMF Knives), Lowe Bangkok (Breeze ‘Torture Test’), O&M Taiwan (Wego ‘Soap’), Saatchi & Saatchi Malaysia (Guinness ‘Stop’), Dentsu Razorfish (Dunlop ‘Melody Road’), O&M Japan (Esthe WAM ‘Beauty Bowling’), and Contract Mumbai (Aadhar “Family Name’).
Most of these have been featured over the past week in previous Clio Awards postings. If you have not seen it yet, O&M Taiwan’s Wego Hotel short film deserves a viewing – this branded content film picked up a Craft Gold and Silver at Clio. See it here.
8 Comments
That’s alot of scam.
The Wego Motel films really take the cake….long films for a short time love motel!!
This Wego film is great.
Branded content that really works.
No idea what the hotel is but it has me interested.
Well done.
mccann elements = fallon tate museum?
Scam is just as much from other countries.
I think it is interesting that most countries out did Singapore this year compared to last year when Singapore collected many statues.
The quality of winners this year looks very strong this year compared to last.
that hotel film isnt anything to write home about at all.
its just a standard short film thats nicely shot.
tired idea seen dozens of times at any short film fest in the world.
why is this being awarded??
I personally think the quality is down. Sure there is pitching & there is a recession, but overall the work is pretty average. The only work there that would make me react is the Japan work, amazing and just fresh. Half this work doesn’t make me want to consider the product, service etc. Winning an award is one thing. Winning an award for a killer idea is another. For a country that everyone always considered did crap work, I have to say Japan i’m inspired!
Wego…wong kar wai….badly done…and without a story that ties back to the motel. A 7 minute wank about a love motel, how appropriate.