Seen+Noted: Directions to a Heineken

Leo Burnett Bangkok wanted an eye-catching promotional idea to launch the Heineken GreenSpace Beer Park located on the rooftop of the CentralWorld Plaza in Bangkok. The agency created ‘green men’ and formed them into the shape of the Heineken bottle and used it as a directional installation that pointed to the location of the bar day and night.

Credits: Executive Creative Director: Keeratie Chaimoungkalo, Sompat Trisadikun. Creative Director: Sahaath Limlucksana. Copywriter: Taksina Singhawas. Art Director: Vorachai Sooksai, Sahaath Limlucksana. Illustrator: Patima Design