Art Directors Club of China launched

The Art Directors Club has established an arm in China. Based in Beijing, The Art Directors Club of China (ADC) was set up to foster creativity and set new standards in media and advertising in Greater China. It will also mentor young creative talents in China to develop their own unique creative style whilst meeting international advertising standards.

Six leading admen have been appointed as ambassadors of ADC China to lead the process and act as an inspiration for students to enter the field of advertising.

These are Dan Mintz, founder and chief creative officer of DMG (Dynamic Marketing Group), Amir Kassaei, president of the Art Directors Club Germany and chief creative officer of DDB Group Germany, Michael Dee, chief creative officer of DDB China Group, Kevin Lee, executive creative director of Ogilvy & Mather Advertising, Yang Liu, founder of Yang Liu Design and Doug Schiff, executive creative director of OgilvyOne. More ambassadors are expected to be appointed in the near future.

Alexander Funk, general manager for ADC China, said: “The ADC of Chinawill bring high advertising standards to China and provide the rightplatform and influence to not only raise the bar of advertising, buthelp fuel the creative revolution in China. It will provide a benchmarkfor western brands on how to convey brand personality, attitude,passions and dreams in China.”

The ADC is a self-funding,not-for-profit organisation. Through its motto “CultivatingCreativity”, ADC China will aim to promote innovative communicationsolutions through competitions, seminars, lectures and publications andan annual congress. For more information go to www.adc-china.com