Seen+Noted: Tough toys
May 29 2009, 8:29 am | | 6 Comments
To promote Tonka’s mighty machines, Y&R Singapore transformed a construction site in Singapore into an enormous sandpit. See the video.
Credits: ECD: Marcus Rebeschini. Copywriter: Edward Ong. Art Directors: Kirsten Ackland, Alvin Yeo, Zoe Ong. Producers: Goh Shii Hua, Michael Kan, Gina Tan.
6 Comments
sure they did
They’ve even got their office (the concourse building) in the background, for that extra genuine touch.
Why not try looking at the link for the extra genuine touch. So yes, you are right in saying; sure they did.
http://www.bestadsontv.com/outdoor_details.php?id=22032
How ironic….this is exactly how clients view agencies these days. One big playpen thats just gone berserk , pre-occupied with doing nonsense like this instead of focusing on great ideas for their business.
You’re right. the client must be really disapponted in this ad and children must hate it just like they hate seeing trucks, trains etc. Well pointed out. A print ad would have worked so much better.
Ouch looks like someone has it in for that agency. Cool track like the video. Think you should have used the road scene on the video guys