A snapshot to the other side of Cannes – Tuesday
Campaign Brief asked The Brand Agency’s Josh Edge to wander the streets of Cannes tobring you a different perspective to the annual global adfest. Here’s are some of the things that caught Edge’s eye today.
Pictured left– As the weather turns nasty at Cannes, liquid nourishment providesmuch-needed relief at the Australian/New Zealand terrace catchup at LeGrande.
Below, pic 1: Not the best idea for every delegate, though…
Pic 2: Apparently in an effort to embarrass smokers into abstinence,France has taken to printing pictures of little fluffy bunny rabbits onthe back of its ‘hard-man’ matchboxes. Sacre Bleu!
Pic 3: The first Aussie Lions to rear their mighty manes, in theopening round of PR, Promo and Direct Lions. A few more were spottedlater at Ye Olde Gutter Bar, sitting temptingly on unsturdy plastictables.
Pic 4: Speaking of The Gutter Bar, I did manage to get a shot of itshortly before all hell broke and a few hundred people poured into init until the wee hours of the morning.
Below, pic 1: If the price of a AUS$20 Gutter Bar beer or a AUS$30glass of Rose makes you weep with bitter, G.F.C-fuelled tears, there’salways the 2 Euro bottles down at the local Monoprix. Tre Bien!
Pic 2: Making friends with the corporate high flyers of the advertisingworld. And yes, you can actually order a Le Royale with Cheese. And youcan certainly buy ‘Le Bier’ at Maccas, albeit 1664 in classy plasticcups.
Pic 3: Day two in the Palais and the Gents toilets are already floodedwith dodgy-smelling water. Not fantastic when you’re decked out inHavianas.
Pic 4: Another plonky little car in Cannes.
Below, pic 1: Much like your local two buck shop slaps ‘Le Chic’ on afluorescent orange starburst to classy up the joint, the French are notadverse to running with any vaguely English-sounding word they can findto bring a sense of the exotic to Cannes.
Pic 2: Best watch out when buying the grated cheese though. Not to mention the huge selection of Gayelord Dairy Products.
