Rowan Chanen joins M&C Saatchi Asia

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rowan chanen_sml.jpgFormer Y&R Asia Regional Creative Director Rowan Chanen has joined the M&C Saatchi Asia network.

Speaking about his new role, he said: “What’s truly important these days is doing big ideas for big brands. And that’s what M&C Saatchi Asia will be all about. The network is so diverse with so many great opportunities. Being the last truly independent agency network gives us a special place to operate within. BBH and Wieden have blazed the trail before us and done some of the best and most meaningful work for great iconic brands. As a big fan of both those agency brands, they’ve set the standard that we all need to aim for. Now that I’m back with my two old partners Chris Jaques and Rob Campbell, we’ll be in a position to try to make that happen across the region.”

Over a 3-year period at Y&R, Rowan re-established the Y&R Asia’s creative profile and oversaw a tenfold increase in creative awards, lifting the network’s overall standing in Asia.