Nike paint the streets of France
July 7 2009, 4:24 am | | 2 Comments
How cool is this?
A Nike Livestrong idea that uses the road as a canvas during the Tour de France. Developed in partnership with DeepLocal and StandardRobot, the Chalkbot in appearance is similar to an ink jet printer, except at a much larger scale. The Nike Chalkbot will chalk up 100,000 messages over the race.
2 Comments
Writing on the road.
Thats nots an idea. Gimme one of Wiedens great print or Tv ads any day.
http://www.bikesagainstbush.com/blog/