Droga5 Sydney debuts VB Beer campaign tonight: What banner do you march under?
The long awaited VB campaign via Droga5, Sydney launches tonight in Australia with a two minute launch commercial during the first drinks break
of the npower Ashes telecast on SBS.
Thescale of the production demanded a cast that is a combo ofprofessionals, CUB employees, punters straight off the street plus somewell known faces. There are cameos from Australian sports stars and personalities including Michael Clarke,Wally Lewis, Paul De Gelder, Scott Cam, Molly Meldrum, Peter RussellClarke, Dean Jones, Michael Klim, Billy Brownless and Greg Evans.
The TVC is part of a much bigger campaign that includes VB’s first ever dedicated brand website.There will also be print, radio, outdoor, on line and “The Regulars”will be brought to life in store through point of sale and refreshedpackaging.
4 Comments
Superb!
Very Aussie and very funny.
very nice.
It feels fresh and fun, but still manages to sit well with the brand and not encroach on other Foster’s beer positioning.
Sorry. Real Men of Genius for Budweiser.
Does anyone know the name and location of the hotel that was used ??