Seen+Noted: Super soft
July 12 2009, 10:44 am | | 2 Comments
Lowe Bangkok press work for Breeze with Comfort fabric softener that demonstrates what the product is capable of.
Credits – Client: Unilever. Executive Creative Director: Dominic Stallard, Clinton Manson. Copywriter: Scott Hitchcock, Clinton Manson. Art Director: Scott Hitchcock, Dominic Stallard. Photographer: Clive Stewart.
2 Comments
Well, this is a long way off from the excellent ‘Live life in Comfort’ campaign out of the UK. The visuals looks stale and grungy…the kids look like they’re right out of some third world landmine charity ad. Is Comfort only for picnic blankets?
It’s really a campaign for soft floors.