Leo Burnett want a Hong Kong business to shine

Leo Burnett Hong Kong has just rolled out project “Shine”, a remarkable and meaningful initiative aiming to help local marketers to re-brand and tap into potential business opportunities during downturn. The agency will provide free strategic brand consultation service that valued at HK$1.888 million to a selected local brand, offering holistic creative marketing strategies to help strengthen its brand value. Any local brands interested in this project can submit their brand information to www.lbshine.com and the winner will be selected by the management of Leo Burnett by end of August. 

Connie Lo, Executive Creative Director of Leo Burnett Hong Kong said, “A successful brand image is a company’s most valuable asset. We strongly believe that amidst the current gloomy economy, it is even more crucial for marketers to inject new thinking to rejuvenate their brand image and enhance their brand positioning, so as to raise their competitiveness and drive long term growth. The strong believe that “bliss comes out of the depth of misfortune” is the corporate philosophy Burnetters uphold ever since the Great Depression in the United States.”

Project “SHINE” comprises holistic consultation and creative services, which include strategic advice on brand strategies and brand positioning, product concept consultation, product advertising, logo and trademark development, design and production of retail promotion materials, recommendation on marketing events, website development and more. All historic local brands are welcome to join the project (excluding all current Leo Burnett clients). One brand will be selected from the entries to be awarded these professional services amounting to a total of HK$1.888 million (excluding third party production costs).