BBDO Proximity Malaysia leads Asian haul at London International Awards

EXCLUSIVE: Eleven countries from Asia and Oceana, including Australia, China, HongKong, India, Japan, Malaysia, New Zealand, Philippines,Singapore and Thailand won 25% of all the Statues awarded at the 24thLondon International Awards. Collectively, thesecountries won 18 Gold, 50 Silver and 43 Bronze Statues bringing thetotal number of Statues, including the Grand LIAs, to 113.

Gold winners from Asia were: BBDO Proximity Malaysia (3 Golds for their already highly-awarded Jeep campaign), Dentsu Inc Tokyo (2 Golds in Digital), JWT Shanghai (Shan Shui), JWT Beijing (Nokia ‘Bruce Lee’), Dentsu Inc Kansai (Newspaper to New Paper), GT Inc Tokyo (Sagami Condoms ‘Love Distance’) and O&M Bangkok (Anylock print campaign).

Australia was the best performing country from Asia Pacific andSapientNitro, Brisbane continued its unstoppable awards march aroundthe world by picking up the Integrated Grand Prix for TourismQueensland’s ‘Best Job in the World’ campaign.  ‘Best Job’ also won aGold Statue in the same Category, Gold in The NEW Category and Gold inDigital-Online Campaign.

“It is amazing to have one out of the four Grand LIA Winners fromAustralia,” commented Barbara Levy, president of LondonInternational Awards. “‘The BestJob in the World’ basically took a brief about tourism and made it intoone of the biggest and most well-known campaigns in the world.Australia’s fine standing in this year’s Show is not surprising atall. Every year, they rank among the top winnerson the chart.”

This year from the totalnumber of 13,117 entries from 78 countries, only 0.56% won Gold, 1.28%Silver, 1.5% Bronze and 1.46% Finalists.

The London International Awards Asian and Australasian Statue Tally:

1)    Australia – 1 Grand LIA, 7 Gold, 6 Silver, 15 Bronze

2)    Japan – 4 Gold, 11 Silver, 10 Bronze

3)    Malaysia – 3 Gold, 4 Silver, 1 Bronze

4)    China – 2 Gold, 3 Silver, 2 Bronze

5)    Thailand – 1 Gold, 8 Silver, 1 Bronze

6)    New Zealand – 8 Silver, 1 Bronze

7)    India – 5 Silver, 5 Bronze

8)    Hong Kong – 2 Silver, 1 Bronze

9)    Singapore – 1 Silver,  5 Bronze

10)    Philippines – 1 Silver, 1 Bronze

All winners can be viewed on the LIA website.