Umbrella bags highlight water shortage

Northwest China is one of the driest regions in the world and drinking water comes predominantly from the small amount of rainwater collected in water cellars. The Grey Hong Kong aim, was to raise awareness on this problem and encourage the people in Hong Kong to help by donating to build water cellars.

Credits – Client: The Lotus Light Charity Society (Hong Kong). Creative Director: Keith Ho, Ray Lam, Keith Lo. Copywriter: Joshua Wong, Keith Lo, Tony Chan. Art Director: Ciff Luk, Ray Lam.