Friday Digital Flames
The ‘So Many Cool Things, So Little Time’ Edition
More interesting articles to enjoy from the digital universe. The big talking point this week was around whether digital agencies are ready to lead. The last article from this week’s flames is an article suggesting that they are… let the comments begin.
It’sNovember 2009 and we’re nearing the end of a decade. It’s been atumultuous time of change for many industries, much of it driven by theInternet.
Newsorganizations have been ramping up for the 2010 Winter Olympics inVancouver with a host of digital campaigns they hope will inspire moreonline interest.
Ina bid to bolster its toehold in mobile-display advertising, Google isacquiring mobile-advertising network AdMob for $750 million in stock,sparking what could be the beginning of a major consolidation in themobile-display advertising sector.
Themost radical shift to media in recent years is that we now have acentral real-time hub that serves to enhance every other contentplatform on the web.
Whenit comes to YouTube ads, you can’t say that Google isn’t trying. You’vegot overlay ads, post-roll ads, huge banners, and yes, you’ve gotpre-roll ads, which didn’t work out very well…
Overthe past 18 months, a great debate has consumed our industry: Aredigital agencies poised to sit at the head of the advertising table?Depending on whom you ask and what you read, the answer seems to flipflop — with a majority of people still having reservations and makingclaims that digital agencies aren’t ready to lead.