TBWA\Santiago Mangada Puno named the Agency of the Year at the Philippine Advertising Congress

TBWA\Santiago Mangada Puno along with Tequila Manila was judged as the Agency of the Year in the recently concluded Philippine Advertising Congress held at the Subic Bay, Philippines. The bi-annual event is the biggest congregation of advertising agencies and advertisers in the country. The Agency of the Year honor is given to the agency that tallies the most number of points based on metal count. TBWA\SMP and Tequila Manila won the most number of gold and silver trophies along with a big haul of bronze awards. Second place was BBDO Guerrero/Proximity and Leo Burnett, Ace Saatchi & Saatchi, Campaigns & Grey, JWT, DDB Philippines and DM9 JaymeSyfu also figured well at the awards.

TBWA\SMP’s Boysen “Flowers” print series emerged as the most awardedcampaign of the congress with wins in all the categories it wasentered. The impressive performance also garnered the “Advertiser ofthe Year” award for Pacific Paint Paint Philippines Inc. Anothernotable win is a gold for the Absolut “Hugs” TV ad which was the Manilaagency’s winning entry in the 2008 Very Short, Very Cheap Film Festival.

Only one Best in Medium award was handed out at the Araw Awards andthat went to BBDO Guerrero/Proximity in the Integrated Category. BayanTelecommunications’ ‘Lola Techie’ was ranked higher than any othercampaign in the show. The BBDO Guerrero/Proximity campaign  also justwon a Gold Award at last week’s Asian Digital Media Awards in Beijing,China.