McCann Hong Kong comes out on top at 2009 LongXi Worldwide Chinese Language Awards

This year’s Grand Prix at the LongXi Awards has gone to McCann Worldgroup Hong Kong’s “Flirting with Sounds” for Elements Shopping Mall in the “Break the Rule” category of “Catch Awards”.

“This year, it is exciting to have a Grand Prix awarded because LongXi Grand Prix is representing the highest standard thus not necessarily born in every year. LongXi Awards is applauding the creative for their original with good implementation” said by Jimmy Lam, one of LongXi founders.

Three of the six Golds awarded went to McCann Worldgroup Hong Kong. They were for Nike: Paper Battlefield, Elements: Flirting with Sound and Jet Li’s One Foundation: One Family One Walk. The other three Golds went to JWT Shanghai and JWT Beijing for China Environment Protection Foundation: Industrial Pollution in the print category and Nokia N96: Bruce Lee’s Ping Pong in both TV and Viral categories respectively.

In total the LongXi Awards generated 6 Golds, 27 Silvers and 45 Bronzes. There were 2 Golds, 20 Silvers, 26 Bronzes in “Grand Awards” category; 1 Gold, 2 Silvers in “Design Awards”; and 3 Golds, 5 Silvers, 19 Bronzes in “Catch Awards” categories.

In the NOVA Awards, Airy Han and Pickle Guo from BBDO Shanghai (pictured above) won not only the 1st rank, but the most popular voted team at the venue as well. Their presentation with experienced consumer insight, creative idea and integrated execution of “Enjoy 20 M2 Living Space with Y-Powder Credit Card of Bank of Communications” received most applause.

“The NOVA Awards brief from Bank of Communications is not easy indeed. Each team has their unit standpoints and very impressive. If this is not a competition, we as a CD or ECD do want to have their ideas executed.” commented by Carol Lam, Jury President of 2009 LongXi Awards.

Mr. Anthony Lau, Head of Marketing, Pacific Credit Card Center, Bank of Communications said: “Target audience of Y-Power Credit Card from Bank of Communications is the fresh social group aged 20-30, who are exactly the competition teams of NOVA Awards. Therefore, by this competition, the Y-Powder Credit Card can let the target audience make their most appropriate and favorite creative integrated communication ideas for themselves, which is perfectly matched both. If the ideas are impressively outstanding, they will be turned into implementation for Y-Power campaign next year.”

Moreover, it is pleasing for LongXi NOVA Awards to have Leo Burnett Shanghai sponsor the winners to attend AdFest 2010 in Pattaya, Thailand. Other wining teams were Kenny Liu and Sherry Shi from Saatchi & Saatchi Beijing as the 2nd winners, while Kevin Huang and Ada Hu were 3rd. In the Internet, the most popular team was Jay Hsu and Gason Wu from DDB China Group, Shanghai with 465 votes.

All the winning creative and detailed listings will be soon posted in the LongXi official website at www.longxiawards.org in one week.