Happy. Even in death
December 17 2009, 8:14 am | | 4 Comments
Happy Prepaid wanted to target the urban kids of Malaysia. With no ATL budget, Grey Kuala Lumpur launched a set of comics where the hero always dies happy. The web address in the comic leads the kids to a micro site where they see Happy Prepaid’s great offers that keep our hero happy, even when he’s dead.

4 Comments
Hmmn, looks like one of the award winning MINI cartoon stripe ad from Spore. If not mistaken, TBWA Spore. Same concept of ‘die happy’
hahahaha 🙂
cool comics there
Great stuff … love the illustrations