Colenso BBDO tops the 2009 Bestads World Rankings, Volkswagen once again top client
Whilethe rest of the world advertising centres appeared to be suffering thefull effects of the GFC in 2009, the New Zealand industry has shonebrightly, at least according to the 2009 BestAds World Agency Rankings.
Colenso BBDO, Auckland topped the world chart, with rival kiwi shop DDB New Zealand coming equal second with BBH London, based on points accrued on Bestads for work during the year.
ColensoBBDO had a brilliant year, romping into the top spot with 38 points,followed by BBH London and DDB New Zealand at equal #2 on 28 pointseach. DDB London was placed 4th on 20 points, followed by BBDO NewYork, Fallon London and Wieden + Kennedy, Portland in equal 5th placeon 14 points. Ogilvy Cape Town and Whybin\TBWA, Sydney were placedequal 8th on 13 points apiece, followed by Prolam Y&R, Santigo andSaatchi & Saatchi New Zealand in equal 10th spot, with 12 pointseach. Asia’s top performer was O&M Mumbai in equal 12th position.
Volkswagen leads the top marketers league table for 2009(as they did in 2008) with 33 points, more than double second placed Cadbury on 16 pointsand third placed Toyota on 15 points. Pepsico is in 4th spot on 14points, followed by Procter & Gamble in 5th spot on 13 points,Unilever in 6th spot on 12 points, Foster’s 7th with 10 points, andCoca-Cola, Nestle, Sky Television and Transport Accident Commission(Victoria) sharing 8th spot with 9 points.
Pointsare based on work selected for Week’s Best in the world on BestAds during 2009 soit’s a unique measure of consistent creative excellence.
The BestAds World’s Top Advertising Agencies in 2009:
1. Colenso BBDO, Auckland (38 points)
=2. BBH London (28)
=2. DDB New Zealand (28)
4. DDB London (20)
=5. BBDO, New York (14)
=5. Fallon, London (14)
=5. Wieden + Kennedy, Portand (14)
=8. Ogilvy, Cape Town (13)
=8. Whybin\TBWA, Sydney (13)
=10. Prolam Y&R, Santiago (12)
=10. Saatchi & Saatchi New Zealand (12)
=12. BETC Euro RSCG, Paris (11)
=12. Grey, Melbourne (11)
=12. Ogilvy, Mumbai (11)
=12. Unitas/RNL, Santiago (11)
=16. Rainey Kelly Campbell Roalfe, London (10)
=17. BMF Sydney (9)
=17. Shalmor Avnon Amichay/Y&R, Tel Aviv (9)
=17. TBWA\Chiat\Day, Los Angeles (9)
=20. Agence.V.Paris (8)
=20. David&Goliath, Los Angeles (8)
=20. DDB Chicago (8)
=20. Droga5, Sydney (8)
=20. Fallon, Minneapolis (8)
=20. Net#work BBDO, Johannesburg (8)
=20. Saatchi & Saatchi Australia (8)
=27. AVM BBDO, London (7)
=27. Clemenger BBDO, Melbourne (7)
=27. DDB Paris (7)
=27. Grey Paris (7)
=27. JayGrey, Sydney (7)
=27. JWT London (7)
=27. JWT Mumbai (7)
=27. Leo Burnett, Sydney (7)
=27. Mother, London (7)
=27. Ogilvy & Mather, Paris (7)
=27. Publicis QMP, Dublin (7)
=27. Saatchi & Saatchi, London (7)
The BestAds World’s Top Marketers in 2009:
1. Volkswagen (33 points)
2. Cadbury (16)
3. Toyota (15)
4. Pepsico (14)
5. Procter & Gamble (13)
6. Unilever (12)
7. Foster’s (10)
=8. Coca-Cola (9)
=8. Nestle (9)
=8. Sky Television (9)
=8. Transport Accident Commission (9)
=12. Kia Motors (8)
=12. Vodafone (8)
=12. World Wildlife Fund (8)
=15. Sara Lee (7)
=15. Sony (7)
=17. Amnesty International (6)
=17. Audi (6)
=17. Heineken (6)
=17. Ikea (6)
=17. Johnnie Walker (6)
=17. TV3 (6)
=23. Johnson & Johnson (5)
=23. Lion Nathan (5)
=23. Nike (5)
=23. Novartis (5)
=23. Orange (5)
=23. T-Mobile (5)