A pitch for your life
January 7 2010, 9:51 am | | 3 Comments
JWT New Delhi created this spot for Apollo Hospitals. In a world where we care more for reality shows, where we exploit the emotions and needs of people, this ad is a reality check.
Credits – ECDs: Soumitra Karnik, Priti Kapur. Copywriters: Charu Chhitwal, Sumati Singh. Director: Sunhil Sippy. Production Company: Highlight Films.
3 Comments
Using advertising irony to get across such an emotionally strong point….didnt do justice…the main girl character seems so fake, wooden and unconvincing….a seemingly good idea on paper. just doesn’t work as persuasively on film.
excellent idea. makes one think about it .
very provocative. though wish the girl was tad more emotive. None the less brilliant and a very touching idea