180 Los Angeles launches worldwide ‘make.believe’ advertising campaign for Sony
January 18 2010, 7:01 am | | No Comments
180 Los Angeles has created this spot for Sony, which will be airing worldwide this year.
WilliamGelner,executive creative director, 180 Los Angeles, told Bestads: “It’s arallying cry internally and a reminder to the world that Sonybelieves anything you can imagine, you can make real. The campaignencompasses Sony’s philosophy, inspiring employees and consumers andguiding everything from engineering to advertising.”