Pornthep Piyarat joins Grey Group Thailand

Grey Group Thailand has appointed Pornthep Piyarat as Executive Creative Director with the aim of boosting the agency’s creative product. Piyarat is an industry veteran with 21 years of experience in the creative business built with agencies such as DY&R, Saatchi & Saatchi, Leo Burnett and JWT

Reporting directly to Pattaraporn Wongmesak, Grey Group Thailand’sAssociate Vice President & Country Manager, Piyarat will work inclose partnership with Ali Shabaz, Chief Creative Officer of Grey GroupSingapore, Indonesia and Thailand.

Piyarat will supervise creative on arange of leading brands that include Procter & Gamble,GlaxoSmithKline, AXA, UNFPA (United Nations Population Fund) and SiamPark City.

“We are extremely excited to have Pornthep back with us. During hislast tenure with Grey Group Thailand as Creative Director, his campaignfor GlaxoSmithKline won the agency a Bronze Lion at Cannes. I amconfident he will perform the same miracle once again,” said Pattaraporn.

Pattaraporn added: “While raising the creative bar at Grey GroupThailand, Pornthep will also serve as a key partner, supporting me inour hunt for new business across the region as we put forth sexy,creative work across the coming months. He has a proven track record ofworking with successful brands, and his insights into the Thai consumerwill enable him to contribute a local perspective to the network’sroster of international brands. I have no doubt he will prove an assetand add to the agency’s strong legacy of developing ‘FamouslyEffective’ campaigns.”