JWT India creates the Great Indian Snake Charmer
January 20 2010, 8:39 am | | 20 Comments
JWT India has created a tvc for Listerine, which tells the story of Bondhu, the only son of the world famous snake charmer King Maya. He is forced to take over his family business on the banks of theholy river Ganga, in the ancient pilgrim town of Varanasi but blow asmuch as he can, every snake rejects his charms and the hypnotic tune ofhis pungi.
Snake after beautiful snake deserts him and escapes back tothe wilderness until his Gypsy Godmother solves the case of thedisappearing snakes.
Credits – ECDs: Senthil Kumar, Tista Sen. CD: Senthil Kumar. ArtDirector: Piyash Ghosh. Copywriter: Senthil Kumar. Producer: VikramKalra. Agency Producer: Suprotim Day. Director: Shashanka Chaturvedi.Production Company: Good Morning Films.
20 Comments
A good ‘pro-active’ effort.
Wow….’Bye Bye Bad Breath’
Surely ‘Bad breath isn’t charming’ would’ve been (just) a tad better.
Shame how the guys family couldn’t let him know he had bad breath….had to find out from a snake.
Like all reasonable folk I do appreciate a good idea but please iron out the holes in the logic.
outstanding : Indian cliche btw rendered beautifully with a Roald Dahl kind of twist.
good stuff @ jwt
not too bright if u ask me. it uses the ‘truly indian and exotic’ trick without having an original idea. guys, please stop riding on the exotic train. the ride is over and it won’t reach cannes.
hey great idea for boring listerine ; lauffed out loud
outstanding work and very funny like thai humour
kick asre !!
after a long time simple twisted idea executed simply very well!!
job well done.
funny very funny i like it a lot
t
outstanding. had no clue until the slap in the end. LOL twisted and terrific spot :!
ha ha ha LOL spot. These indians are bloody funny eh ?
laffff out loud mad spot this one ? well done
if all those snakes were women, listerine is better than axe eh. LOL
hahaha…good one!!
mad indians i tell you!!
very funny spot this one
lolove it. shud it have subtitles though??
awesome stuff. one of the best ever in the oral care category i’v seen
good show ! loved it !
snake charmer and bad breath : crazy connection btw love it. it’s really mad