JWT New Delhi creates the ban the bag magician
January 25 2010, 8:59 am | | 1 Comment
JWT New Delhi has created the ban the bag magician, a campaign used when plastic bags were being banned in the city of New Delhi. NationalGeographic wanted an awareness campaign to educate the peopleabout plastic being non biodegradable.
Credits – ECDs: Anuja Chauhan, Priti Kapur. Soumitra Karnik. CDs:Anupama Ramaswamy, Simran Sahni. Creative Catalyst: Sachin Das Burma.Art Direector: Anupama Ramaswamy. Copywriter Simran Sahni. Dop: VishaiSinha. Music/Sound Production: Vipin Mishra, Soumitra Karnik. AccountManager: Kundan Joshee.
1 Comment
Gratuitous use of indian kitsch to bamboozle judges into thinking this some sort of groundbreaking idea. When are we going to see some powerful ideas instead of small thinking dressed up by touristy images of snake charmers and 2bit magicians?
I can see that indian creatives are trying to do with their ads what the thais have (so successfully) done with theirs. Create a unique voice/expression etc. Big difference is… thai ads are funny as hell.